Multifamily Real Estate Investing

Apartments Are a People Business (Even in an AI World)

Presented by Mara Poling Season 10 Episode 19

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AI and technology are everywhere—but apartment communities are still run by people.

In this episode, The Laurens talk about what technology is actually changing in multifamily, what it isn’t, and why roles like maintenance technicians and on-site managers can’t be replaced by software. They discuss where AI genuinely helps operators do their jobs better, where it’s overhyped, and what it really takes to run well-performing properties in a physical, real-world business.

This is a practical, grounded conversation about the human side of multifamily in an increasingly digital world.