Multifamily Real Estate Investing
Join new hosts The Laurens each week and learn the ins and outs of multifamily real estate investing. Episodes include everything from expert guest interviews to deep dives on trends shaping the multifamily real estate industry. Don’t forget to catch up on past seasons featuring Pat Poling of Mara Poling and be sure to check out The Learning Center on our website!
Questions? Have a hot topic you'd like us to discuss? Are you a multifamily real estate SME or investor and want to be guest on the pod?
Email us at podcast@marapoling.com
Multifamily Real Estate Investing
Inside AppFolio: Building the Systems Behind Our Investor Experience
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In this episode, we go behind the scenes of what it actually takes to deliver a seamless investor experience—and why we made the transition to AppFolio Investment Manager.
Co-hosts Lauren Torres and Lauren Messina of Multi-Family Real Estate Investing presented by Mara Poling break down how growing a platform means rethinking the systems that support it.
As we’ve scaled, so has the complexity of managing investor relationships, financial reporting, and data across multiple funds and investments. What worked early on—spreadsheets, manual processes, and email—simply doesn’t scale without introducing risk and inefficiencies.
In this episode, we walk through what building that infrastructure really involves:
• Cleaning and migrating historical data
• Structuring funds, entities, and investor relationships
• Accurately tracking capital accounts, distributions, and preferred returns
• Creating a reporting engine that delivers clarity and consistency
We also cover what this means for our investors—from a more transparent dashboard and centralized documents to a consolidated view across investments.
This conversation is designed for both sides of the table:
• Investors looking for greater visibility and confidence
• Operators building systems that can support long-term growth
Because ultimately, the investor experience is a direct reflection of the systems behind it.
